Le Grand Apéro SAQ

For the 2025 edition of the Grand Apéro SAQ, we designed three distinct universes, each driven by a strong identity. Collaborating with brands of this caliber allowed us to think big: We imagined immersive meeting spaces where guests would come to taste, discover, connect, and, above all, enjoy a memorable experience.

First, we supported Champagne Nicolas Feuillatte in showcasing their limited edition created in collaboration with MIKA. A bright and colorful space was designed to reflect the brand's elegance as well as the creative, almost "extraterrestrial" spirit of this exclusive champagne .

A change of scenery with Luxardo: Beneath a pristine white marquee, we recreated the intimacy of an Italian garden. Climbing vines and hanging lemons adorned the sun-drenched outdoor space. An organic scenography designed to celebrate the freshness of limoncello and the brand’s heritage.

Finally, we dove into the world of Tia Maria coffee liqueur. Drawing inspiration from the bottle's design, we created a dark, textured space accented with vibrant pops of red. From the neon signs and backlit bar to the scarlet furniture, every detail was carefully curated to recreate the hushed, moody atmosphere of a speakeasy.

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