Frescobaldi: Arte Del Vino

We were commissioned by Dandurand Wines to develop an exclusive promotional concept dedicated to Frescobaldi. For this project, we collaborated with Montreal-based artist Sandra Morelato, who created a series of works by painting with Frescobaldi wines. These creations were turned into cards given to SAQ customers with the purchase of a bottle. The entire artistic process was documented in a “behind-the-scenes” video shown directly in-store.